Evaluation Question 1

Evaluation Question 2

http://popplet.com/app/#/2479153

Evaluation Question 3

Creating The Advert

In order to make the complete advert, we went through a number of stages before it was finalised. After taking a selection of photos at Southbank, it was decided as a group that we all really liked this picture. The side profile compliments Alex's features, a front view may be too harsh.

For the advert, we wanted to achieve a vibrant look. 

 

This is was the first attempt which came out well, however it was too simplistic and we wanted to achieve a more lively image. There was too much empty space Alex, so I cropped the image.

As a group we decided that we should stick to the comic book effect which would add to the visual appeal. 

However, the whole process was not easy as we went through two possible adverts before the finalised one.

We felt that this picture wasn't what we were looking for - she looked washed out and plain. Ultimately, we decided to try another approach. Finding a tutorial with helpful step by step procedures.

After finding the perfect tutorial and obtaining the desired look, we went through a series of processes on choosing the artist's brand identity. We then played around with different looks by altering the colour and intensifying the colour of her lips, eye-liner and eyebrows.

Exploring the fonts allowed us to find the perfect comic book effect we were looking for.

Finally, we added a review and music idents like "spotify" and "itunes" which were places the consumer could listen to their music. This idea worked better as it is eye-catching and all the colours compliment each other well. The unique look would encourage the consumer to look the artist up, which is any artist's goal besides purchasing the music.

Evaluation Question 4

https://app.emaze.com/@ALLROCTQ/evaluation-question-4

Album Art Exercise

Mysterious Galaxy - Recreate the world (my own front cover)

I randomly generated the image, the title, and found a section of a random quote. This created a whole digipak cover through editing on photoshop.

The title is blurred to induce the idea of mystery and lucidity. The clouds represent that the sky's the limit, and nothing is impossible. The water illustrates natural elements and how nature is boundless, therefore you can "recreate the world." I chose that quote because it allows the audience to feel as if they can recreate themselves, and transcend into the album's music.

Constructing The Digipak

After a having a look  at a range of different photos, the decision was made to choose this picture. The side profile complements Alex's feature's and would look quite like a typical comic book angle.

Cropping the mixture to Digipak size was important also, as this is essential when constructing a typical Digipak frame.

Adding a speech bubble contributed to the pop-art/comic theme our music video was going for.

 The "Spotify" and "intunes" images makes the overall look seem more realsitic and professional. By cutting out the image retrieved from Google, I managed to place them on top of the final image. However, as seen below, the icons was made smaller as it looked as if it was apart of the "Cool Kids" image - they're separate icons which are associated with the music industry.




The photoshop experience was new, however it was a learning process. Downloading the desired font which fit perfectly with our theme was worthwhile, although Photoshop has a number of fonts, we couldn't quite agree on what looked entirely right.

Adding a spotty filter, and using positurise the desired effect was created. Also, altering the colours achieve a not so overly bright look was important. We didn't want our Digipak to very pop as the genre is indie-pop - so a baby blue was the perfect mixture.

The background further emphasised the comical character Alex is trying to represent - she is an animated and enthusiastic character so the whole idea came together well.

Advert Feedback

Created with Padlet

Finished Digipak

New Audience Feedback

Advert

Editing The Music Video

The editing process was quite intimidating at first as I was not that advanced with how to edit well. However, before I began to experiment on how to advance my music video, I focused on timing. Making sure that Alex was on time with the singer is important. The shot changes at the beginning were the same, and quite long. After editing the whole verse, I went back and cut some shots and included faster paced shots, and jump cuts. This made the video more exciting, rather than staying on one level. 

Furthermore, I decided that creating four boxes will also add more interest into our music video. Therefore, I made each shot of the box small, and placed them into four squares. In addition, following a YouTube tutorial I created a cartoon effect which will contribute to the style of our digipak. Using flash transitions, and fire burns increased the overall visual appeal.

Rough Cut: Audience Feedback

Created with Padlet

Rough Cut

New Girl: Day 4

The fourth day brought forth the typical brick wall. Although it is simple, it was an effective look which exaggerates her solo career. It involved Alex singing into the mic, and filming mainly in medium shot. A woman comes along and she sees Alex singing and offers her a card, for a photo shoot session in London. 

New Girl: Day 5 of Filming, Last and Final day

The last and final day, was my favourite day of all. We visited Southbank and spotted a beautiful, artistic wall. Southbank is famous for their “BFI” cinema and bar. The artistic place was a perfect way to end our video. Many pictures and photoshoot like pictures were taken, and we all enjoyed ourselves. We learned that to create a good music video, starts from creativity, spontaneity along with planning. Enjoying ourselves and what we do was key to bring the best out of our female lead.

New Girl: Day 3

For the third day, the decision was made to film in the band room. Again, the day went smoothly as it was carefully planned that shots of Alex playing the instrument was key. She begins experimenting with instruments, seeing where she fits in. At the beginning, it was difficult and discouraging, but she soon gets the basic flow of things. After failing to recruit members of her band, she decides to become a one woman band, she doesn’t need others to prove that she is “cool.” 

New Girl: Day 2

The second day went slightly smoother as it was more carefully planned; we were more familiar with the types of shots and angles we wanted to use according to our story line. Alex is waiting for people to audition to be in a “cool,” band. Her enthusiasm soon becomes exhausted as she is disheartened that nobody shows up. After we filmed this, we were more confident in the direction the music video was going. My camera work, planning and organisation skills certainly were strengthened. Using the dolly was the highlight of the day.

New Girl: Day 1 of Filming

The first day of filming went rather well, much better than our previous first attempts with another star. Although we were not completely certain on the direction we were heading, we let our spontaneity lead us. As soon as the camera started recording, we knew that our audience would be thrilled about our charismatic female. The only problem that held us back a little bit is that Alex didn't seem like she knew the lyrics that well, but we knew as soon as she does, she will be a great performer.