Bands are created ultimately to reach out to an audience, whether it was to gain money and success or pure recognition and appreciation for their music. However, when creating a band, there needs to be a number of areas which need to be discussed:
Advertising
Advertising is key, synergy ensures a partnership that would benefit two parties. For example, someone who likes The Spice Girls will most likely pick these bag of crisps simply because one/or more of their faces are on them. The society we live in relies on the visual aspect when making decisions.
Creating an album/singles
The music is important to an extent. If a band already has an established fan base, they could release mediocre music and the fan base will buy it regardless. However, as an artist or group of artist, it is vital to not just sustain your current fan base but encourage it to grow.
The visual appeal/marketing an image
The image is probably one of the most crucial part of the mainstream industry. The way the consumers decide whether they like something, is through observation. Therefore the girls are going to be attractive, and wear clothes which
Expression of ideas/emotions
This relates to image, their lyrics should represent their image and what they stand for. There needs to be a correlation that the audience can connect and familiarise themselves with. This becomes difficult when the second or third album is due as there needs to be something different, but at the same time, keep the vibe the fanbase fell for.
In the 1990s Bob Herbert, Chris Herbert and Lindsey Casbon
created a girl band which would compete with mainstream boy bands. They
recognized the industry had a market for a girl band. There was an advertisement
in “The Stage trade magazine” asking whether if any 18-23 year old had the
talent to sing and dance. Moreover, the boy bands were popular amongst not just
girls, but boys also. Boys imitated the members’ style, such as hair clothes,
sometimes the slang words they would pick up for them. If this influence was available
for boys, so would a girl band.
The Spice Girls clothes were chosen for them, to represent
their chosen character type.
Victoria embraced the sophisticated slim and slender style,
whereas Mel B was the feisty one, wearing leopard print clothing. Geri would
adopt the style of red pants, and often a bra. Mel C represented the more “tomboy,”
sport-related look.
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Marketing an image
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Marketing an image
The peculiar costumes appeal to a wide ranges of audiences. Many consider her work "art." Some saw her Gaga’s video as a liberation for one in a capitalist
society. The imagery in the music video are extremely provocative – the costume,
props, the shots and pace of editing. She shows the industry reducing her to a
sexual object, the men in the video surrounding her as she poses and moves
sexually. The Mise-en-scene is rather decorative, especially with the floating
diamonds. It could illustrate purity, but it is frozen, showing the glamorisation
of the 21st century sex appeal in the industry. Additionally, the
high camera angle of Lady Gaga looking more natural shows the vulnerability of
women. The manufactured figures also look like the shaping of women, and the “plastic”
image the industry promotes.
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