There are three main ideas which are used in music videos that we are all able to realise.
Amplify - The meaning and effects are manipulated which will eventually be drummed into our vision and minds.
For example - Clean Bandit Rather Be
In this video, there is a repetition of the same shapes; a triangle, square, circle and diamond.
Take a look, see how many you can spot. The most peculiar place they have placed the shapes, is when the butcher slices the meat.
Disjuncture - This is where the meaning is ignored, therefore the audience may struggle to figure out how it makes any sense.
For example - Sia - Chandelier
The video consists of a young, talented female dancer. But the lyrics are push towards an older female, who drinks to suppress reality. - "Keep my glass full till morning light."
Illustrate - Commonly, the lyrics tend to go along with the video. This is to create a story the audience can follow throughout. You could say, like a mini movie.
For example - What Goes Around Comes Back Around
The song shows, love, passion and resentment which causes a tragedy. It almost has a Shakespearean sort've feel to it.
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