Monday, 27 April 2015

Evaluation Question 3

Creating The Advert

In order to make the complete advert, we went through a number of stages before it was finalised. After taking a selection of photos at Southbank, it was decided as a group that we all really liked this picture. The side profile compliments Alex's features, a front view may be too harsh.


For the advert, we wanted to achieve a vibrant look. 

 

This is was the first attempt which came out well, however it was too simplistic and we wanted to achieve a more lively image. There was too much empty space Alex, so I cropped the image.


As a group we decided that we should stick to the comic book effect which would add to the visual appeal. 






However, the whole process was not easy as we went through two possible adverts before the finalised one.




We felt that this picture wasn't what we were looking for - she looked washed out and plain. Ultimately, we decided to try another approach. Finding a tutorial with helpful step by step procedures.


After finding the perfect tutorial and obtaining the desired look, we went through a series of processes on choosing the artist's brand identity. We then played around with different looks by altering the colour and intensifying the colour of her lips, eye-liner and eyebrows.

Exploring the fonts allowed us to find the perfect comic book effect we were looking for.


Finally, we added a review and music idents like "spotify" and "itunes" which were places the consumer could listen to their music. This idea worked better as it is eye-catching and all the colours compliment each other well. The unique look would encourage the consumer to look the artist up, which is any artist's goal besides purchasing the music.


Sunday, 26 April 2015

Saturday, 25 April 2015

Album Art Exercise




Mysterious Galaxy - Recreate the world (my own front cover)

I randomly generated the image, the title, and found a section of a random quote. This created a whole digipak cover through editing on photoshop.

The title is blurred to induce the idea of mystery and lucidity. The clouds represent that the sky's the limit, and nothing is impossible. The water illustrates natural elements and how nature is boundless, therefore you can "recreate the world." I chose that quote because it allows the audience to feel as if they can recreate themselves, and transcend into the album's music.